The financial recession and the economic crunch may be one bit of America but then it has created multiple folds of disturbance in the Indian market. Job losses are being announced, cost cutting measures are coming into place, salary hikes are bare minimum and banks have even stopped looking at giving loans to IT professionals.
With all this happening, the software folk who comprise the lion's share of mall customers and multiplex audience have been working on their budgets and have got a bit careful with their expenses and spending. This has resulted in another adverse effect on the shopping malls who survive mainly on such crowd.
So now, they have come up with the discount sales at a rather unusual time since the smart thing to do when down on business is to clear the stock at a lesser price and keep the money flow on. Thanks to the software doom, even those who were thinking twice to pick up something at malls are now going in with some confidence and doing some shopping.
Thursday, 6 November 2008
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